Creating a festival celebrating “Play”

Valerian is a hypothetical festival celebrating theatre and performance arts. The design system was inspired by performance arts' bold and colourful nature and features vibrant colours and shapes; breaking up the grid system to help bring it to life in a playful way.

The brand was brought to life through touchpoints such as signage, festival badges, and an interactive guide to help assist attendees throughout the event.

For the full interactive guide experience, click here.

Scope: Brand Identity, Creative Direction, Animation, UI/UX