Making groceries joyful

Flashfood is on a mission to solve the food waste problem by offering retailers and shoppers a simple and affordable way to eat - feeding families, not landfills. They believe that every family should have the right to eat well without compromise and they needed a fresh new brand that reflects their excitement and passion, centering around the idea of joy. During my time in-house at Flashfood, I was tasked with bringing the new visual identity (created by Porto Rocha) to life through various brand touchpoints including a relaunch hero video.

Scope: Animation, Graphic Design