Vivien Zeng



Hi! I’m Viv—a multidisciplinary designer fluent in brand and motion. I believe great design should turn heads and tell a story. Blending strategy with storytelling, I help brands not just look good but also feel good.  

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Projects
  1. Flashfood 2024 Impact Report
  2. Entergrade Brand Refresh
  3. The Leftovers Podcast
  4. HIROC 2024 Safety Grants
  5. Flashfood 3.0 Launch Campaign
  6. Incident Response Toolkit


Recent Work  


2024 Impact Report
Flashfood
Art Direction, Editorial Design, Storytelling

Flashfood is tackling the food waste crisis by helping families save money on groceries and keep delicious food out of the landfills. This playful publication celebrates Flashfood’s achievements in 2024. 
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Entergrade Brand Refresh
Entergrade Solutions
Brand Design, Brand Strategy, Web Design

Entergrade is an enterprise software solutions provider reimagining communications for the modern cloud. I partnered with the team on a sleek new visual identity and website that reflects their future-forward focus. 
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The Leftovers Podcast
Flashfood
Art Direction, Motion Design, Storytelling

I helped launch The Leftovers, Flashfood’s podcast, where thought leaders in food and sustainability share ideas on the current climate of food waste. 
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2024 Safety Grants
HIROC
Art Direction, Brand Design

The HIROC Foundation’s Safety Grant Program supports innovation and patient safety solutions within healthcare. Since 2018, the program has awarded 87 grants totalling over $1 million.
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Flashfood 3.0 Launch Campaign
Flashfood
Brand Design, Motion Design, Art Direction

Flashfood 3.0 reimagines the user experience with a complete reskin of their Shopper App. This launch campaign was designed to generate excitement for the brand and its new app release. 
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Incident Response Toolkit
HIROC
Art Direction, Illustration, Editorial Design

HIROC is the go-to insurance provider for Canadian healthcare organizations. I led and designed the creative work for an incident response tookit, ensuring complex and sensitive information is communicated with care. 

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